The Situation

Luxury automotive brand BMW needed a more efficient way to connect their customers wanting home EV charging station installations with certified installers in their area. With an increasing number of electric vehicle (EV) buyers nationwide and a new fleet of iPerformance vehicles hitting the market, BMW wanted a fast and easy process for its customers to receive installation quotes from pre-certified installers in their area. 

The Challenge

Many BMW customers were wanting to charge their new iPerformance vehicles at home instead of using public charging stations. To fulfill this need, BMW used a company to connect customers to installers, but it had several drawbacks. The company did not have a nationwide network of installers and it was a very manual process, resulting in unsatisfied customers. BMW wanted a more streamlined and simpler process for finding qualified installers to handle their customer's EV charging station installations. They also needed a way of continually verifying that the installers' electrical licenses and insurance documentation were up to date. Needing a solution, BMW selected Qmerit to streamline the installation process and ensure that all installers were meeting their compliance standards. 

The Results

Qmerit’s easy-to-use website and nationwide network of certified installers gave BMW a seamless and speedy “White Glove Service” that its customers and enthusiasts love and expect. Qmerit and BMW have continued their partnership on new technology roll-outs, bringing customers high quality contractors to complete their installations.  

If your company relies on a contractor network to service your customers, Qmerit can help improve the quality and reliability of your service provider network. If you are interested in learning more about our services or establishing a partnership, please click here, send us an email or give us a call to discuss the possibilities.

How We Met the Challenge

Qmerit provided an online marketplace for BMW customer’s EV charging station installations accessible through Here Qmerit connects BMW customers with pre-vetted and certified installers. By simply typing in their address, customers are provided with certified Qmerit installers in their area. They can select up to three contractors to receive installation quotes and then choose the installer that best meets their needs. Qmerit takes care of the entire process, from start to finish. 

The Qmerit platform also allows customers to complete a digital EV Home Readiness Survey that includes uploading relevant photos of their desired installation location right from their smartphone, enabling installers to provide more accurate estimates, cut down on repetitive questioning, and in many cases eliminate the need for installers to visit the home before providing an estimate. This significantly expedites the installation process for BMW customers.  

Qmerit carefully pre-screened hundreds of qualified EV charging station installers nationwide and provided technology that gives installers the option to quickly “Accept” or “Decline” a bid opportunity, view the EV Home Readiness Survey results, and respond to appointment scheduling requests quickly and efficiently. Qmerit utilizes their Qmerit Contribution Index™ (QCI) scoring system, which continuously rates installers based on specific criteria such as responsiveness, quality of work, compliance and experience, to ensure that installers continue to perform at the level of excellence for which BMW is known. The installers must maintain a high-quality rating in order to remain in the network of recommended providers. In addition, customers can choose an installer based on their QCI score. The new system places the customer and contractor in complete control and makes the formerly manual process quick and easy.

Learn More About EV Charging Solutions


Founded in 1916, BMW is the world’s leading premium manufacturer of automobiles. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network with locations in more than 140 countries.